Tiziana’s main challenge at work has been to contribute to the changing process of the automotive business in a creative and innovative way.
In Fiat Group she has held international positions in the areas of Customer Care, Marketing, Digital and CRM, until she was assigned as the Country Manager for Fiat & Abarth in Japan, with the mission of re-launching the Brands, up to her current position as Marketing Director at Stellantis, for FCA Japan. She developed her own marketing philosophy by combining her knowledge and love for the local culture with her creative approach.
Tiziana is a passionate lecturer and is often invited as a speaker to encourage women empowerment in Japan. In 2010 she was appointed Knight of the Order of Merit of Italian Republic “for having been able to promote the Italian cars in Japan, linking Fiat to the image and lifestyle of Italy”.