He joined Alibaba Group in 2015 with the objective to represent the Alibaba ecosystem and to help and support South European companies and brands to open their stores on the group’s e-commerce platforms. First appointed Managing Director Italy, Spain, Portugal and Greece, since 2019 he is General Manager Alibaba and Country Manager Alipay South Europe. Since June 2016 he is also council member of the Italian-Chinese Chamber of Commerce.

He spent 20 years at Mediaset Group, with a break during which he successfully launched the startup DoubleClick, playing different roles in Publitalia and Mediaset, among which CEO of MediaShopping.

He has furthermore been Chairman of the Istituto Luce Cinecittà.

He got a Business Degree at Università Bocconi and a classical high school diploma at the Istituto Zaccaria dei Padri Barnabiti in Milano.

He has also been reserve officer at the Italian Military Marine.